Game Development – Yggdrasil Gaming
Yggdrasil Gaming is a fast-growing game development company (B2B), headquartered in Malta. Working with some of the most prominent operators in the world, it has contracts with more than 30 clients. The award-winning company has received a number of prestigious awards for its innovative games, an acknowledgement of its position as a market-leader in the online slots sector. Yggdrasil won the “Software Rising Star” award at the EGR B2B Awards in 2015, and the prestigious “iGaming Software Supplier of the Year” award at the International Gaming Awards at the beginning of 2016. In June 2016, Yggdrasil was also named “Slot Provider of the Year” at the EGR B2B Awards in London.
Business model and products
Yggdrasil offers a wide range of lottery and casino games for computers, mobiles and tablets. The business model is to develop and operate casino games from its own game server. The platform is then integrated with the gaming operators’ systems, who make the games available for their customers. The revenues are split between the gaming operators and Yggdrasil, according to industry standards. The game portfolio consists of a series of innovative slots and lottery games. Yggdrasil also offer White Label Studios, a ground-breaking new concept that will allow operators to leverage the provider’s development expertise to create bespoke slots content.
Yggdrasil is growing rapidly and holds operating licences in UK, Gibraltar and Malta. In addition to most of the Western languages, the games are translated into Japanese, Thai and Vietnamese, and delivered to game operators around Europe and Asia. Yggdrasil is headquartered in Malta, and it also has offices in Sweden and Gibraltar, as well as a development centre in Poland.
During 2015, the HTML5-based iSENSE 2.0 platform was launched. The new platform’s flexibility makes it possible for Yggdrasil to carry out simultaneous game launches for computers, mobiles, and tablets. It enables usage of unique marketing tools as well as gamification functions. The iSENSE 2.0 platform also integrated BOOST, a wide selection of innovative promotional tools, giving operators the opportunity to carry out a more unique marketing strategy. BOOST contributes to a higher level of creativity and innovation when it comes to game marketing. Most of the tools do not require any specific integration from the operators to be used, and are already integrated in the games. Yggdrasil is the only company in its field to provide this feature.
A bright future
Yggdrasil showed scalability in its business model during 2015, with a rapid revenue growth of 357 percent, while the company’s EBITDA margin increased to 26 percent. The main focus is to offer operators an even bigger selection of innovative products in order to maximize return on popular games. The company is well equipped to accept more operators with clear profiles, strategies and solid businesses in the future. The primary objective is to secure a market-leading position, while improving the products and offers to the customers.