Year-end Report 2017

Cherry published its 2017 year-end report for January-December 2017 on Friday, 16 February 2018. A conference call and web presentation will be held on the same day at 10:00 a.m. CET.

Cherry in brief

The industry’s most complete gaming company is today a group that invests in and manages companies throughout the value chain for the gaming industry. We support the independent business areas with finance, strategic advice and governance. At the same time, we encourage the business areas to enhance and run their business on the basis of ideas and expertise.

Online Gaming

Our business area Online Gaming offers casino games, sports betting and lotteries online at: Casinostugan, Cherrycasino, Comeon!, Eurolotto, Euroslots, Folkeautomaten, Getlucky, Kasyno, Mobilautomaten,, Norgesspill, Sunmaker, Sunnyplayer, Suomiautomaatti, Suomikasino and Sveacasino.

Restaurant Casino

The business area offers traditional casino gaming (Blackjack and Roulette), which is operated at around 260 Swedish restaurants, night clubs and hotels. Cherry Spelglädje also offers companies and private individuals event casino.

Game Development

The business area, through Yggdrasil Gaming, develops online gaming and holds licences in Malta, the United Kingdom, Gibraltar and Romania. The games are licensed to various gaming operators. The other company in this business area is Highlight Games, a developer of innovative products for the virtual sports gaming market both online and landbased.

Online Marketing

The business area’s operations within Game Lounge is one of the fastest growing European companies in performance-based marketing and creation of customer contacts (leads) on the internet. Game Lounge is aimed at operators in online gaming.

Gaming Technology

The business area’s company XCaliber is a B2B technology company that offers innovative products and services to gaming operators, partners in cooperation and others in the gaming industry.