Cherry in brief

The industry’s most complete gaming company is today a group that invests in and manages companies throughout the value chain for the gaming industry. We support the independent business areas with finance, strategic advice and governance. At the same time, we encourage the business areas to enhance and run their business on the basis of ideas and expertise.

In 2018, Cherry AB was one of the fastest growing companies in Sweden. The ranking includes public and private companies, large and small, in all areas of technology, from Internet specialists to life sciences, computers to semiconductors and software to telecommunications. Growth is based on revenue growth over the last four years according to annual reports reported to Swedish Companies Registration Office (Sw: Bolagsverket) per 31 July.

Please find more detailed information (in Swedish) on

Online Gaming

Our business area Online Gaming offers casino games, sports betting and lotteries online at: Casinostugan, Cherrycasino, Comeon, Eurolotto, Euroslots, Getlucky, Hajper, Mobilautomaten,, Nopeampi, Snabbare, Sunmaker, Sunnyplayer, Suomiautomaatti, Suomikasino and Sveacasino.

Restaurant Casino

The business area offers traditional casino gaming (Blackjack and Roulette), which is operated at around 260 Swedish restaurants, night clubs and hotels. Cherry Spelglädje also offers companies and private individuals event casino.

Game Development

The business area, through Yggdrasil and Highligt Games, develops online gaming and holds licences in i.a. Malta, the United Kingdom, Gibraltar and Romania. Yggdrasil develops innovative games for computer, mobile and tablet games. Highlight Games, a developer of innovative products for the virtual sports gaming market both online and landbased. The games are licensed to various gaming operators.

Online Marketing

The business area’s operations within Game Lounge is one of the fastest growing European companies in performance-based marketing and creation of customer contacts (leads) on the internet. Game Lounge is aimed at operators in online gaming.

Gaming Technology

The business area’s company XCaliber is a B2B technology company that offers innovative products and services to gaming operators, partners in cooperation and others in the gaming industry.