Cherry launches “PZBuk” – a new betting site in Poland

Gaming operator Cherry Online Polska, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST, is launching PZBuk, a new sports betting brand in the Polish market. The name can be translated as “The Polish Bookmaker”, in line with the names of major Polish sports associations.

Lahcene Merzoug, CEO of ComeOn said:
“Our Polish sports betting licence allows us to launch one of the first brands in the Polish gaming market. At the site, we can offer our online services, which are in complete compliance with Polish regulations. PZBuk will be a brand that we fill with exciting and intuitively simple content and will be a good addition to the Polish market.” (Polskie Zakłady Bukmacherskie) offers sports betting both pre-match and in-play, and is clearly designed for Polish customers. Cherry Online Polska is the ninth operator to be licensed in the Polish market, and one of three companies receiving a licence following the introduction of the current regulations on 1 April 2017.

For further information, please contact:
Lahcene Merzoug, CEO of ComeOn:
Anders Antonsson, IR & Communications: +46 709 994 970, 

The information was submitted for publication on 12 October 2018, at 10:00 a.m. (CET).


Cherry is an innovative and fast-growing gaming company with operations in gaming, entertainment and media. The company was founded in 1963 and today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at