ComeOn launches Guest play on ComeOn.com in Sweden

Gaming operator ComeOn, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, announces the launch of a new “Gästspel” (Eng. guest play) option on ComeOn.com in Sweden.

Customers in Sweden can now choose if they want to become a member or if they want to play as a guest. As a member, customers are offered a full package including a welcome offer; as a guest, players can begin playing without a time-consuming registration process, and withdrawals will be sent within 15 minutes.

Tomas Johansson, Interim CEO of ComeOn, said: “We see that different types of customers want different things. Some prefer the membership option where they get a great customised experience, while others value speed and ease of use. It feels great to be able to cater for everyone’s preference, and guest play is a great complement to ComeOn.com’s already popular membership option.”

Guest play is enabled on ComeOn.com’s mobile site and app, via a secure and easy-to-use pay and play service. The full Know Your Customer (KYC) solution on every deposit allows customers to play instantaneously without having to go through a time-consuming registration process. The withdrawal process is also one of the fastest on the market.

ComeOn is a leading player in the rapidly expanding online gaming market via mobile, tablet and desktop, with well-known brands and strong positions, primarily in casino and sports betting.

For further information, please contact:

Tomas Johansson, Interim CEO of ComeOn, tomas.johansson@comeon.com
Anders Antonsson, IR & Communications: +46 709 994 970, anders.antonsson@cherry.se


This information was submitted for publication on 14 June 2018, at 11:30 a.m. CET
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CHERRY IN BRIEF

Cherry is a Swedish innovating and fast-growing company with operations in gaming, entertainment and media. The company was established in 1963 and today operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 6,700 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.