Game Lounge enters strategic partnership with Schibsted and Aftonbladet

Leading affiliate company Game Lounge, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST – has today signed an agreement with Sweden’s largest media site, Aftonbladet. The deal provides Game Lounge with an additional marketing channel to market, operate and manage customer contacts to the casino sites holding Swedish licences, opening for gaming as of 1 January 2019.

The agreement includes Game Lounge delivering a comparison site for casino and betting with related content and technology solutions and it represents an important factor in achieving the profit level indicated in connection with Cherry AB’s acquisition of the remaining shares in Game Lounge Sweden AB, a transaction detailed in a press release dated 17 October 2018.

“This transaction illustrates the future of the media market, where partnerships will play a central role. We will be able to find synergies between one another there and benefit from each other’s expertise,” says Jonas Cederholm, CEO of Game Lounge. “We are pleased that Schibsted chose to use our technology to develop its business in today’s undeniably fierce media landscape. This gives us the strength to show that we can provide such a large publicist with the best technology,” says Jonas Cederholm.

“Aftonbladet is Sweden’s largest news site with more than 3.4 million visitors every day, making it Sweden’s most popular source of news,” says Joakim Flodin, Director of Sales at Schibsted. “We look forward to a prosperous cooperation with Game Lounge, for many years to come.”

For further information, please contact:

Jonas Cederholm, CEO, Game Lounge, tel. +356 991 708 63,
Anders Antonsson, IR & Communications: +46 709 994 970,

This information was submitted for publication on 21 December 2018, at. 10:30 a.m. (CET).



Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,325 shareholders. The Company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at