Highlight Games enters into agreement with Italian gaming operator Sisal Entertainment

The gaming specialist Highlight Games, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, has entered into a multi-year agreement with Sisal Entertainment S.p.A (“Sisal”) for Sisal to deploy Highlight Games’ Soccerbet™ virtual sports games in Italy.

Under the agreement the parties will launch the Highlight Games products into the Sisal Matchpoint retail estate. The games will also be available in the online and mobile environments, starting with Soccerbet™ Single Match and League versions. The games are based on Highlight Games’ exclusively licensed football product, that features archive footage from the Serie A Italian football league, and are approved by the Italian supervisory authority Agenzia della Dogande e dei Monopoli.

Highlight Games CEO Tim Green commented,
“Becoming a supplier of sports games to leading Italian operator Sisal is further confirmation that the Highlight Games ground breaking suite of content is set to entertain and enthrall the Italian gaming market. No other product provides players the ability to bet on fixed odds virtual style games whilst watching the actual real-world teams and stars of Serie A play out the results. The ‘Bet on Highlights’ game is like no other and offers the perfect accompaniment to sports betting.”

Massimo Temperelli, Sisal Head of Sports Betting commented,
“We are very excited about the partnership with Highlight Games. There is no other virtual sports product in the Italian market that provides such a real-life experience. We look forward to seeing what the impact of this game has on the market for virtual sports.”

For further information, please contact:

Tim Green, CEO Highlight Games, tim@highlight-games.com
Anders Antonsson, IR & Communications: +46 709 994 970, anders.antonsson@cherry.se


This information was submitted for publication on 6 February 2019, at 11:00 a.m. CET.

CHERRY IN BRIEF

Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The Company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se

ABOUT SISAL ENTERTAINMENT S.pA

Sisal has been active in the market since 1946, as the first company licensed by the Italian state to operate in the gaming sector. Today Sisal Group, led by CEO Emilio Petrone, is a major player in gaming markets and in the payment services sector, with over 48,000 points of sale distributed on a capillary basis throughout Italy. This commercial network enables the company to present an innovative offering of entertainment experiences to the public and a broad range of payment solutions. More information is available at www.sisal.com