Highlight Games has entered an agreement to integrate its flagship SOCCERBET product with Eurobet

SOCCERBET Italia, which harnesses years of real-life Serie A action, will be made available to customers of the Italian operator across retail, online, and mobile channels.

The unique product will be rolled out in mid 2018, and is currently undergoing extensive player-testing to optimise the full product launch.

Tim Green, Highlight Games CEO, said: “SOCCERBET represents an exciting evolution of the virtual sports formula, and we are delighted to extend its reach with an operator as large and respected as Eurobet.

“Italy is a nation of football lovers, and we are certain that our unique and exciting game featuring the biggest stars and best action from Serie A will strike a chord with Eurobet players across the country.”

Carlo di Maio, Sportsbook Director at Eurobet, said: “SOCCERBET Italia is a revolutionary new video rich virtual product, and we are excited to be at the forefront of its launch in our home market.

“Being able to provide our customers with real action footage of their favourite Italian sides is a huge step forward, and we look forward to enjoying a rewarding relationship with Highlight Games.”

Launched in November 2017, SOCCERBET is an innovative take on virtual sports that combines six ten-second clips from an individual football fixture across several seasons, presenting the minute-long package as an individual game.

Capable of slotting seamlessly into an operator’s omni-channel offering, the game offers all the betting markets that sports fans have come to expect from the modern-day betting experience.

Cherry AB holds 37.5 percent of the shares in Highlight Games Ltd.