Our performance-based marketing business area is growing fast with good profitability.
Cherry conducts operations within performance-based marketing through its investment in Game Lounge. The company is one of the fastest growing European companies in performance-based marketing and the creation of customer contacts (leads) on the internet. Game Lounge focus on operators within online gaming. The company attracts online players through various products and services and then forwards them to various B2B customers, i.e. online gaming operators such as Betsson, Unibet, ComeOn!. The company’s business model is based on revenue sharing with online gaming operators, where Game Lounge delivers high quality customers to operators through organic traffic. The company currently operates in nine markets and continues its efforts to build strong brands, boost SEO (Search Engine Optimization) and expand into new markets. Cherry holds 51 percent of the shares with an option to acquire the further 49 percent after 2017.