Cherry will own and develop rapidly expanding and profitable companies in gaming and casino operations. Cherry is an owner company that develops and invests in various types of gaming companies and gaming assets. Our ambition is to develop strong and strategic partnerships. Innovation is maintained in the group by retaining the founders and senior executives who have continued to be active in the organisation.
Foresight, innovation, fresh thinking, organic growth and creation of value are principles guiding the construction and development of the diversified business areas. We have a long-term investment model in the assets and support the business areas as they grow. We endeavor to be a market-leading player in every individual business area in which we operate, while continuously looking for and exploring new business opportunities.