Cherry is one of Scandinavia’s oldest gaming companies whose operations extend back to 1963. With an offer including online gaming, game development and gaming technology to online gaming operators as well as customer generation to online gaming operators and restaurant casinos, Cherry Group today has the widest offering in the markets where the Group operates.

This diversified business structure has been developed, inter alia, as a result of Cherry’s adopted strategy to continuously developing its business through acquisitions. This strategy is well in line with the business idea that Cherry should own and develop rapidly growing and profitable gaming, entertainment and media.

Online Gaming

Our business area Online Gaming offers casino games, sports betting and lotteries online at: Casinostugan, Cherrycasino, Comeon!, Eurolotto, Euroslots, Folkeautomaten, Getlucky, Mobilautomaten,, Norgesspill, Sunmaker, Sunnyplayer, Suomiautomaatti, Suomikasino and Sveacasino.

Restaurant Casino

The business area offers traditional casino gaming (Blackjack and Roulette), which is operated at around 260 Swedish restaurants, night clubs and hotels. Cherry Spelglädje also offers companies and private individuals event casino.

Game Development

The business area, through Yggdrasil Gaming, develops online gaming and holds licences in Malta, the United Kingdom, Gibraltar and Romania. The games are licensed to various gaming operators. The other company in this business area is Highlight Games, a developer of innovative products for the virtual sports gaming market both online and landbased.

Online Marketing

The business area’s operations within Game Lounge is one of the fastest growing European companies in performance-based marketing and creation of customer contacts (leads) on the internet. Game Lounge is aimed at operators in online gaming.

Gaming Technology

The business area’s company XCaliber is a B2B technology company that offers innovative products and services to gaming operators, partners in cooperation and others in the gaming industry.