Yggdrasil games to go live in Denmark via Danske Spil and bwin.dk

Yggdrasil Gaming, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, has agreed a deal to go live with selected games on the Danish gaming sites of the Danske Spil and bwin.dk operators. The agreement includes Yggdrasil’s online casino games, to go live during first quarter of 2018, via the GVC platform.

The operators will enjoy access to popular Yggdrasil titles including blockbuster release Vikings Go Berzerk, as well as its collection of in-game promotional tools, BOOST™ and social sharing tool, BRAG™.

Yggdrasil CEO, Fredrik Elmqvist said: “Our first entry into Denmark has been marked with significant interest in Yggdrasil content from operators looking to improve their gaming portfolios. This latest deal to go live on Danske Spil and bwin.dk via GVC brings our games to players with two of Denmark’s most popular brands.”

GVC Chief Product Officer, Liron Snir said: “Yggdrasil games are already enjoyed by players across the Nordics and beyond, so it is fantastic to bring them to our customer’s in Denmark’s regulated market. Denmark is an extremely competitive market, so Yggdrasil’s high-quality titles and industry-first promotional tools will give both our brands and our B2B partners a powerful edge.”

Danske Licens Spil Head of Product, Søren Schneider said: “Danske Spil is always looking to better serve our player base, and we are certain that Yggdrasil games will prove extremely popular. Yggdrasil is a well-respected name within gaming, and it is a pleasure to work alongside them to strengthen the Danske Spil offering.”

For further information, please contact:
Fredrik Elmqvist, CEO Yggdrasil, +356 99 62 51 04, fredrik@yggdrasilgaming.com Anders Antonsson, IR & Communications, tel: +46 709 994 970, anders.antonsson@cherry.se

This information was submitted for publication om 5 December 2017, at 10:00 a.m. CET.

CHERRY IN BRIEF
Cherry is a Swedish innovating and fast-growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast growing and profitable businesses within the gaming and casino industry. Today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,100 people and has about 6,900 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.