Yggdrasil signs Paf casino content deal

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST, subsidiary, has agreed terms with gaming operator Paf, of the Åland islands, to provide it with its high-quality casino slot games content. Paf offers online games to customers in Estonia, Latvia, Spain, Sweden as well as to its home market.

Paf will launch Yggdrasil’s portfolio of innovative casino slots games across all its markets. The portfolio includes the blockbusting Vikings trilogy; classic titles such as Jokerizer and Winter Berries; as well as latest slot releases Hanzo’s Dojo and Wolf Hunters.

Within the scope of the current deal, Paf will have access to Yggdrasil’s proprietary collection of in-game promotional tools, BOOST®, across all its markets. This allows the operators to run in-game campaigns, maximising cross-sell opportunities and a superior player experience.

Yggdrasil CEO Fredrik Elmqvist said:
“We are thrilled to partner with such a well-recognised brand as Paf with a long and successful history in gaming. The deal proves we are seen by operators as the leading games provider in the Nordics and we look forward to a long and fruitful collaboration with Paf.”

Kim Johansson, Chief Gaming Officer at Paf, said:
“Yggdrasil’s casino content is a firm favourite in our current markets and has proven to be a great success across regulated markets, so we are very excited to be able to offer their highly innovative games to our loyal players.”

For further information, please contact:

Fredrik Elmqvist, CEO Yggdrasil, +356 99 62 51 04, fredrik@yggdrasilgaming.com
Anders Antonsson, IR & Communications: +46 709 994 970, anders.antonsson@cherry.se


This information was submitted for publication on 27 September 2018, at 10:00 a.m. CET.

CHERRY IN BRIEF

Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The Company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se 

PAF IN BRIEF

Paf was founded on Åland in 1966 with the clear purpose of creating profit to support public good. This is still the company’s primary purpose. Today Paf.com is an international gaming operator with over 200 games including slots, casino, poker, betting, bingo and lotteries. Paf also operates a large physical gaming operation on land and sea with about 1,500 slot machines and 55 gaming tables on ships in the Baltic Sea and North Sea, and in Paf Casino on Åland. Paf offers safe and socially responsible money games that give players pleasure and entertainment.

In 2017 the Paf Group had a total revenue of 116,5 million euros producing a profit of 29,4 million euros. The group has nearly 400 employees, is headquartered in Mariehamn on Åland and serves players from countries including Finland, Sweden, Estonia, Latvia and Spain. Paf is licensed and controlled by the local Åland government. More information can be found at www.paf.com.