Yggdrasil signs Svenska Spel content agreement ahead of 2019 Swedish market regulation

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, has boosted its presence in the soon-to-be regulated Swedish market by agreeing to provide Svenska Spel Sport & Casino (subsidiary of AB Svenska Spel) with its leading casino slots content. The Swedish market will open its doors to regulated online gaming on 1st January 2019.

Svenska Spel is the largest and most established gaming operator in the Swedish market with brands including Lotto, Triss, Stryktipset, Oddset, Vegas and Casino Cosmopol. The operator will take Yggdrasil’s portfolio of innovative slot games including Penguin City, Hanzo’s Dojo and latest release, Wolf Hunters, that calls on the bravest players to take on the foul Werewolf in its latest quest-based video slot.

Fredrik Elmqvist, CEO, Yggdrasil, said:
“We’re really happy to have agreed terms with Svenska Spel ahead of the Swedish market regulating next year. Our strategy to expand our regulated market footprint is ahead of schedule and demand from operators across a wide variety of regulated and newly regulating markets is rapidly growing. We will be ready to go well ahead of the January 2019 launch date.”

Fredrik Wastenson, MD, Svenska Spel Sport & Casino, said:
“Yggdrasil was an obvious choice when selecting a casino gaming solutions partner. The innovative offering performs well in regulated markets and we are confident they will attract a large following in Sweden.”

For further information, please contact:

Fredrik Elmqvist, CEO Yggdrasil, +356 99 62 51 04, fredrik@yggdrasilgaming.com
Anders Antonsson, IR & Communications: +46 709 994 970, anders.antonsson@cherry.se


This information was submitted for publication on 5 October 2018, at 10:00 a.m. CET.

CHERRY IN BRIEF

Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The Company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se